Category Archives: PR

Read what really happened in that office in Dunfermline last Monday.

Paul Hutcheon
Investigations Editor, Sunday Herald
Sunday 15 September 2013
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WIFE-beater Bill Walker endorsed a “disgraceful” statement attacking one of his abuse victims, according to a leaked conversation with his former spin doctor.

Walker also claimed his “constituents” supported him, said people wondered why his wives had not come forward sooner, and revealed he was already working on an appeal.

Elected as the SNP MSP for Dunfermline in 2011, Walker finally quit Holyrood eight days ago after being found guilty of 23 charges of assault.

The violence included attacks on three ex-wives and a teenage step-daughter. On Monday, the saga reached farcical proportions after his media adviser Iain Maciver released a statement mocking ­Walker’s third wife, Diana.

It described her as a “former TV walk-on artist” who was “enjoying the limelight again in front of the cameras”.

The statement questioned why, if she had been “subject to as much abuse as she now claims”, she did not divorce Walker. Maciver withdrew the press release, apologised to Mrs Walker and told STV he blamed himself for the error.

“I knew straight away that was inappropriate, it was flippant, that wasn’t the form of statement that I expected to send or wanted to send,” he said.

“Mr Bill Walker did not write that statement. He left it to me to clarify matters about their divorce and the result is all my fault.”

Maciver resigned as Walker’s PR spokesman hours later. However, notes of a conversation between Walker and Maciver on Thursday cast a different light on the press release.

During a tense 20-minute exchange, Maciver told Walker his friends were “puzzled why I took the rap”, adding that the truth was Walker had told him “the stuff” about his ex-wife and “you approved it”.

Walker replied saying the ­statement “went out in your name”, but noted: “I did see what you sent out before it went out and, you know, the facts were correct. It was done in your style. The facts were correct.”

Maciver said the statement, which he said was sent from Walker’s former constituency office, “was all subject to negotiation up until the end when you said ‘okay, send that’.”

Walker replied: “Well, I said it was alright with me and don’t know if I said …”

Maciver returned to the theme, claiming that “I trashed my own reputation for something that I am ultimately not responsible for.”

Walker was unmoved: “Well, I suppose you’re responsible for what you issue and I certainly thought the facts were right.”

The pair repeatedly clashed about whether Walker had “approved” the statement, a word to which the former MSP objected. Maciver said to Walker: “Come on. I think you’re in denial about many things.”

Back on the subject of the statement, Walker said: “I saw it before you issued it. Yes.” Maciver replied: “You not only saw it, you sat down and you said ‘that’s fine’.”

Walker again quibbled: “Can’t remember the words …”

More broadly, Walker claimed people in Dunfermline supported him: “We had one woman this ­morning, a friend – well, not a friend, a constituent … saying … why did they suddenly come forward 20, 30, 40 years later?

“And that sort of view is ­surfacing all the time but, of course, these are the small people.”

He also said: “Constituents are saying to the girls … these women should have come out years ago if they had anything to complain – why now?” He added: “It’ll all be part of the appeal.”

After Maciver said it was ­”obviously the end of the road for me and you”, the conversation ended. Walker is to be sentenced on Friday.

Maciver told the Sunday Herald yesterday: “Bill Walker took me into his PA’s office and told me what to write, insisting it had all been aired in court. I advised him against it.

“Just before we left to catch my train at Inverkeithing, he demanded his name be removed and he hung me out to dry. There was no alternative for me but to claim it was my mistake, grovel and take the abuse until I could clear my name. Without witnesses, I had no way to prove I had been set up until the facts came from his own lips.”

Scottish Conservative deputy leader Jackson Carlaw said: “If it’s the case that Bill Walker did know about this disgraceful release, then that is yet another staggering low.

“He’s gone from denying his guilt to almost revelling in it, and that is only making things worse for his victims.”

Labour MSP Claire Baker said: “This is more evidence, if any more was needed, that Bill Walker should never have been selected by the SNP to stand for the Scottish Parliament.

“After lying to the court about his behaviour, we now learn that there are more lies about his involvement in this disgraceful attack on one of his victims.

“The fact that he believes that the people of Dunfermline support him is another example of how detached he has become from reality.”

Walker did not return this newspaper’s telephone call.

Secret recording reveals Bill Walker’s PR man deliberately faked grovelling TV apology

Sunday Herald

Exclusive

‘Bill Walker approved disastrous press release’

Iain Maciver said tonight: “I took all the blame on national TV and in the press, and the torrent of horrendous personal abuse that followed which almost finished me and my family, until I could catch out the real culprit. There was nothing else I could do with honour.”

Reminder from last Monday - Tory leader Ruth Davidson said: “These comments from Bill Walker’s PR man are a disgusting coda to a shameful set of actions.”

Some interesting local Facebook reaction last Monday:

Bill Walker’s media spokesman admits MSP’s statement is ‘PR disaster’
news.stv.tv
Iain Maciver apologised to Diana Walker over the media release.
  • 9 people like this.
  • Bill Greig Oh dear. He’s PR’s version of the Titanic without the style and class.
  • Paul Pia It is an indictment of our political system that a man like that was chosen as a candidate – what was the selection committee thinking about?
  • Ali MacKay Saw him on news last night, watched in disbelief. Clown.
  • Angus Mackay He appears to think that it was only the fact that he sent it that was wrong……
  • John MacLeod Iain X Maciver is a well known personality in the Western Isles… we’ll leave it there. But even the TV appearance is a disaster; I had an excessively exciting month in a similar and impossible role for Western Isles Health Board in 2006 – at a time when its affairs resembled downtown Beirut in the mid-1980s – and had to do the odd bit of ‘crisis PR’ telly. I had the wits to insist on nice out-of-doors locales, to be interviewed standing and to wear a suit and tie… Iain is slumped, slovenly dressed, and with the air of a man helping the police with their inquiries. Amateur Hour.
  • Orica MacDonald It wasn’t far of trending today. Poor show.
  • John MacLeod Aye. For his many admirers on Lewis, it would take a heart of stone not to laugh… no one has done more, locally, over the last two decades to bring journalism into disrepute.
  • Betsy Martin At least The churches are getting respite while he is involved in this burach !
  • Bill Greig It is a measure of Mr Walker that he used Mr Maciver as his spokesman.
  • John MacLeod Indeed. Scotland Tonight just reported Mr Maciver as a ‘self-proclaimed PR expert.’ *purred* *extended claws*
  • Domhnall Ruadh Poor Iain X. You have to admit, though, that he is a dab hand with the shovel….
  • John MacLeod As in, when you’re in a hole, stop digging? (Or not, as evidenced here.) This man has hurt, defamed and destroyed so many people over so many years that I find myself suffering a serious dose of compassion-fatigue… I shall bear it bravely.
  • Chrissie Smith Uh! John. Has he any admirers in Lewis?
  • John MacLeod He has some, unfortunately; nowhere in Britain are Christians more in evidence than they are here, but nowhere else are they more hated. He has largely built his career on painting the picture of an island under the fist of so many Ayatollahs, and – unfortunately – there is a market for it.
  • Magz Macleod He’s sorry he sent the wrong message out? How about an apology for describing Mrs Walker in the most derogatory terms? Whatever the ins and outs of this case, Mr Maciver’s performance, both in terms of his initial publication and subsequent ‘apology’…See More
  • John MacLeod Well, I think we all knew his character already, up here. Hopefully this will be an eyeopener for the papers hereto so happy to run his material, consult him on Western Isles stories and listen to his boozy smears against people he doesn’t like.
  • Magz Macleod So he deliberately smears a woman who has already been brutalized by her husband. What a ‘gentleman’ – not
  • Domhnall Ruadh I did indeed john mean to salute the sheer indefatigueability of his forearms in this regard..
    Cheskin

Royal Family hoodwinked the media

Campaign group Republic has urged politicians and the media to be more sceptical of royal PR after the Office for National Statistics revealed the royal wedding had a negative effect on economic growth.

Shortly after the wedding was announced in November last year several media outlets – including the BBC and The Daily Telegraph – confidently predicted the event would provide a “shot in the arm” for Britain’s economy. In a press release issued at that time, Republic described the predictions as “a lot of wishful thinking and make-believe”.

Republic spokesman Graham Smith said: “It was obvious the royal wedding wasn’t going to boost the economy – that was just cheap spin from the Palace. The really worrying thing is that so many people fell for it.
“There is absolutely no evidence that the monarchy is good for the economy in any way. This is a myth created to justify the royal family’s huge drain on the public finances.
“I’m sure we will see more outlandish claims about the diamond jubilee over the next year. I hope in future journalists and politicians will demand clear evidence before repeating the Palace line.”

NOTES

Articles predicting that the royal wedding would have a positive effect on the economy included:

* BBC News online, November 16 2010, “UK economy set for royal wedding feel-good factor” http://www.bbc.co.uk/news/business-11766777

* The Daily Telegraph, November 17 2010, “Kate Middleton and Prince William’s wedding ‘will boost British economy by £620m’” http://www.telegraph.co.uk/news/uknews/theroyalfamily/8139845/Kate-Middleton-and-Prince-Williams-wedding-will-boost-British-economy-by-620m.html

This weekend I think we should all go and head for the Coast

Published Press and Journal 2/5/2011

NOT one to bother much with ancient traditions and superstitions myself, I was kind of surprised to find that my wife is now a devotee of at least one ancient ritual. I woke up yesterday morning and there she was – gone.

Not even a scribbled note on the pillow to say she had finally taken off with someone with a bigger bulge in his wallet than myself. I was bereft.

Tending soon afterwards to my ablutions, I looked out the bathroom window and there was Mrs X on her knees in the back garden.

When I got over the first “Oh no, the Free Church have got to her” moment, I rushed down thinking it was my own fault for letting her be so friendly with that charming Reverend Kenny I, and met her drying herself off with a towel.

She told me how she liked to follow the ancient custom by which young virgins would wash their faces in the morning dew on May Day to rid themselves of pimples and to become beautiful.

I said: “But you’re not a v-v-very young person . . .”

I stopped myself and tried again.

“You don’t have pimples, honey, those are just wrink . . . er, laughter lines.”

“And you’re beautiful, anyway,” I gulped, before she stomped off, slamming doors as she went before tripping over the dog. Oops.

We also had ancient traditions observed at the delightful wedding that we all enjoyed on Friday. And it will now be traditional for the happy couple to have a honeymoon. But where?

When a chap with a lah-di-dah accent called me a few weeks ago, he said he was looking for a get-away-from-it-all place for a happy couple in early May. Did I know any out-of-the-way places where staff wouldn’t tell tales if they recognised them?

Thespians, were they, I wondered. No, just a lad and a lass, he assured me.

Of course I could help, I said, while desperately scratching my head. I wouldn’t be here in the islands for all of the first week of May because at the weekend I’m going to see Coast, I remembered.

No, I’m not going to look at the coast. I’ll explain later.

Oh heck, there must be a hotel in the Western Isles where the staff wouldn’t know Katie Price from Kate Bush.

Found one. A discreet little hideaway where the owners do all the work and haven’t read newspapers or watched TV much for five years.

Brilliant.

Then it crossed my mind that Kate and Wills, too, may be sneaking northwards for their briefly harmonious period before the slings and arrows turned them into grumps like Victoria Beckham at a wedding. How long till his first “Calm down, dear”?

Hey, could it be them who were coming? Oh gosh.

Maybe it was, maybe it wasn’t. We’ll never know. They’ve cancelled. Some change of plan means they aren’t coming now. Then, at the weekend, I heard on the news that William and Catherine Wales aren’t having a honeymoon just now, either. Coincidence or what?

With that other great tradition, the election, happening this week, it was all getting me so stressed that now I’ll be able to go to Coast in peace. Oh, sorry. You don’t even know what Coast is yet. You really want to know? OK.

When I say I am going to Coast I don’t mean yet another Saturday afternoon lying on Coll beach with Mrs X in our underthings, eating corned-beef sandwiches and blowing sand out of all these awkward little places where tiny grains can lodge.

I mean I am going to see Coast, the band. In Inverness.

Although the boys of the band are based south of the border, a couple of them are from an Army family and they spent some years living and going to school on Benbecula. There, seeping out of their transistors, were soul-stirring sounds from the likes of Runrig, probably Christine Primrose, too, and no doubt the nimble fingers of that box player extraordinaire, Calum Iain MacCorquodale.

Unfortunately, being English, they always thought his name was Calum Iain Mac Crocodile. It’s understandable with that strong Uist accent.

Let it go, Calum Iain.

A veritable flood of Celtic music engulfed the boys’ souls in 1980s Balivanich. They were soon hooked and have been devotees of the Sound of Flodday Island ever since.

Having been helping the lads, who are managed by Iain Bayne, the drummer in Runrig, with some of their publicity, I thought I could maybe squeeze in a tiny mention here.

If you are at a loose end and can get to Invershneggie, come and see these rockers on Saturday night. They are fantastic. I am biased, of course, but that does not make them any less fabulous.

You’ll love them. You won’t have heard so much in one package before.

Yes, they are sort of Runriggy at times. They are also a bit Big Country. They can be ever so slightly Dire Straitsy. Sometimes they are a tad Bruce Springsteeny.

Iain Bayne mentioned that he and the other Runrig guys are usually far too busy to read the P&J on a Monday. Good, I can speak my mind, then. Ssshhh, don’t tell them I said so, but these guys in Coast could be even bigger than the other part-Hebridean beat combo that turned out classic albums from Play Gaelic to my own all-time favourite, The Cutter & The Clan.

You really must go and hear Coast. What other band could have that versatility and appeal across so many musical genres? Sometimes they are very modern; sometimes they are very traditional.

I will tell you how diverse the music of Coast is. I sometimes listen to them and I can hear frontman Paul Eastham sing just like Rod Stewart or Bono from U2.

Then, at other times, I hear him sing like Calum Kennedy.

So could you and so could anybody.

How I would save Andy Gray’s career

I was interviewed tonight on how, if I was his PR agent, I would save Andy Gray’s reputation and career. This was my strategy which he would have to carry out over a mere six to eight weeks.

1. He must make a proper on-camera apology and admit his tendency to denigrate women, not gloss over it. If, for example, he claims it was a macho environment he worked in and got caught up in, he must also stress that is simply no excuse. Gray should dismiss all suggestions he was set up – even if he was. That is a post-mortem for someone else – he would be seen as trying to deflect valid criticism. He should specifically say he completely understands what he said was unacceptable in this day and age and that he will try to do better.

However, that is not enough …

2. He should contact Charlotte Jackson, the co-presenter asked to tuck something in, and Sian Massey, the lineswoman, preferably in person, to say three things.

.     a. What I did was unacceptable. I know that now.
.     b. Now I am very sorry for what I said and did to you.
.     c. I can only hope you can forgive me at some point.

3. He must then grasp the nettle. He must go out of his way to work with women on some project, ideally on a voluntary basis. It must not be too short (at least two weeks) or worthless. It must not be blatant PR with TV cameras following his every move. The women, not him, can then be interviewed afterwards to comment on his progress. He stays schtum.

4. He should go out of his way to befriend the other few women soccer officials and assure them he is working on mending his ways.  It is more tempting to rubbish people you don’t know.

5. After a few weeks’ gap, involving other hopefully positive contacts, if there is independent proof he has made progress, he can give a pre-planned media interview on his thoughts and achievements. He needs to just give one as all national media will want to carry any update they hear of.

This plan is based on a proven formula involving certain elements  such as understanding, responsibility confirmation, a forgiveness plea, positive action, amends, exposure limitation and evaluation and measurement. It is far from as easy for Andy Gray to properly execute as I made it seem here. It all depends on his degree of acceptance and how much he wants to fix a problem so severe that he could be consigned to the wilderness for years, or forever, if he gets it wrong. Ron Atkinson’s faux pas was different but also similar.

Trying to laugh this one off could finish Gray.

And, having just seen Richard Keys’s Lewd Comments on YouTube, I suspect he will be needing any advice he can get pretty soon too.